A strong profile is rarely an accident. It is built, deliberately, and then connected to the people who instruct.
Thira works with a small number of lawyers, firms and arbitrators who want their reputation to match the real strength of their work. We start with a clear read on how you show up today, then shape the profile, the positioning and the introductions that move a practice forward.
The work is quiet and precise. No noise, no vanity metrics. Just the right rooms, the right platforms and the right relationships, held with discretion.
Rooted in Asia-Pacific · working in English and French
Fifteen years inside the legal ecosystem where reputation wins the work.
An international business and practice growth advisor specialising in international arbitration, disputes and professional services.
Over the past 15 years she has held senior business development and marketing positions with The Vertex companies LLC, Reed Smith, DLA Piper, Ankura, Citco and MdME Lawyers, supporting legal professionals, expert witnesses and partners across Asia-Pacific, Europe, the Middle East and the United Kingdom.
She has led business development strategy, thought leadership, conference strategy, international pitches and legal directory submissions across a broad range of practices. These include disputes, arbitration, construction, energy, oil & gas, infrastructure and intellectual property, as well as technology, data privacy and corporate practices. Throughout, she has worked closely with partners and senior leadership to strengthen market positioning and support long-term practice growth.
Today, Cecile advises arbitrators, experts and legal professionals seeking to strengthen their market position, combining independent profile audits, market intelligence and long-term strategic advisory. She works with a limited number of clients each year to provide discreet, tailored advice.
She advises in English and French, and holds conversational Cantonese, Mandarin, Thai and Lao, working comfortably across the principal legal cultures of Asia-Pacific and Europe.
Practical growth support, built around how you win work.
Thira is Hong Kong based and works with clients across Asia-Pacific, the Middle East and Europe. We partner with independent arbitrators to build strong, sustainable practices through strategic positioning, professional visibility and long-term practice development. Whether you are establishing your reputation or expanding an established practice, our services are designed to help you grow with purpose.
To keep the work discreet and genuinely tailored, we take on only a limited number of clients at a time.
Practice Positioning
Clarify your market. Strengthen your profile. Stand out for what you do best.
Profile & Biography Optimisation
Present your experience with confidence.
Thought Leadership & Content
Build credibility by sharing your expertise.
Networking & Conference Strategy
Turn conversations into lasting professional relationships.
Practice Growth Strategy
A tailored roadmap for growing your arbitration practice.
Practice Advisory
An ongoing strategic partner for your practice.
One framework. Five deliberate moves.
Every engagement follows the same five steps. The work stays clear and measured, and you always know what comes next.
Audit
A clear-eyed read on how you show up to the people who instruct.
Position
Name the ground you hold and the strengths worth being known for.
Strengthen
Profile, biography and writing, sharpened to match the practice.
Connect
The right rooms, the right platforms, the right relationships.
Grow
A practice that compounds. Visible, credible, considered.
Profile, built deliberately.
A credible voice in the right places, from speaking and directories to articles and the press. Standing built with intent, never noise. The kind of visibility that earns the call rather than chasing it.
Relationships that travel.
Local nuance and global reach. Fluent in English and French, with conversational Cantonese, Mandarin, Thai and Lao, I move between markets the way few advisers can, turning a strong profile into the right introduction.
Visibility with integrity.
For arbitrators especially, discoverability is handled with care: accurate presence and considered thought leadership, managed in a way that always respects the duty of impartiality.
“Profile gets you noticed.Connection gets you instructed.”
Trusted by the people who win the work.
Within six months I was speaking at two conferences I had never been invited to before, and the first appointment that followed came through a contact Cecile made.
She told us which half of our marketing spend was doing nothing, and was right. The plan she left us with is the one we still run eighteen months later.
Every introduction was precise and discreet, and each one made sense for both sides. In this profession, that is the rarest quality there is.
Signals shaping disputes & arbitration.
Curated signals shaping disputes, arbitration and professional opportunities globally, each read for what it actually means for the people advising on these matters.
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Monthly disputes & arbitration intelligence, to your inbox.
The Thira Profile Audit
A complimentary first step. A short review of how you and your practice show up to the people who instruct, plus three prioritised moves you can act on straight away. A simple, no-obligation way to start the conversation.
- A clear read on your profile, positioning and discoverability
- Where you stand in your market, and where the gaps are
- Three prioritised actions, ready to put to work
Let's have a conversation.
For anything that isn't an audit request, this is the place. Tell me a little about your practice and what you're hoping to achieve, and I'll be in touch to talk it through.
Prefer to write? Every message reaches me personally. I read and reply to each one myself.
✉ info@thiraadvisory.comThank you.
Your message has reached me. I will get back to you within two working days.